Last updated: 11 August 2026

Applied AI School respects your privacy and is committed to handling your personal information responsibly, transparently and securely.

This Privacy Policy explains how Applied AI School (“Applied AI School”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit our website, create an account, enrol in a course, participate in live teaching, join our communities or otherwise interact with us.

Please read this Privacy Policy carefully.

1. Who We Are

Applied AI School provides online education and training in artificial intelligence, machine learning, applied AI, AI engineering and related technologies.

Our programmes may include online courses, live teaching, recorded lessons, practical exercises, assessments, projects and online communities.

For the purposes of applicable data-protection law, the person or legal entity operating Applied AI School is responsible for determining how personal information described in this Privacy Policy is processed.

Data Controller: Applied AI School
Website: [insert website]
Contact email: [insert privacy/contact email]
Business address: [insert business/contact address if applicable]

You may contact us using the details above with questions about this Privacy Policy or how your personal information is handled.

2. Information We Collect

The information we collect depends on how you interact with Applied AI School.

Account and Registration Information

When you create an account or register for a programme, we may collect information such as:

• your name;
• email address;
• username;
• country or location at a general level;
• account credentials;
• course selections;
• education or professional background where relevant;
• technical experience or skill level;
• learning interests; and
• information you voluntarily provide during registration.

We aim to collect only information reasonably necessary to provide and improve our services.

Payment and Transaction Information

When you purchase a course, we may collect or receive information relating to your transaction, including:

• the course purchased;
• amount paid;
• payment status;
• transaction reference;
• billing information where required;
• date and time of purchase; and
• refund or payment-dispute information.

Payments may be processed by third-party payment providers.

Applied AI School does not ordinarily need to store your complete payment-card details. Card or payment credentials may instead be processed directly by the relevant payment provider in accordance with its own privacy and security practices.

Course and Learning Information

When you participate in a programme, we may process information such as:

• courses in which you are enrolled;
• lessons viewed or completed;
• course progress;
• quiz or assessment results;
• assignments;
• project submissions;
• instructor feedback;
• certificates;
• participation in learning activities;
• questions submitted to instructors; and
• communications relating to your learning.

This information helps us deliver the programme and understand how learners are progressing.

Technical Information

When you use our website or learning platform, certain technical information may be collected automatically.

This may include:

• IP address;
• browser type;
• device type;
• operating system;
• approximate location derived from technical information;
• login activity;
• pages or lessons accessed;
• timestamps;
• error and security logs; and
• cookie or similar technology information.

We may use this information to operate, secure, troubleshoot and improve our services.

3. Live Classes

Applied AI School may provide live online classes, workshops, demonstrations, office hours and other sessions using services such as Google Meet or similar platforms.

When participating in a live session, information processed may include:

• your display name;
• profile image;
• voice;
• video;
• chat messages;
• questions;
• screen content you choose to share; and
• other information you voluntarily contribute.

You are not normally required to enable your camera unless a particular activity specifically requires visual participation and this has been communicated to you.

You should avoid sharing unnecessary personal, confidential or sensitive information during live sessions.

4. Recording of Live Sessions

Some live teaching sessions may be recorded so that enrolled learners can review them afterwards.

We will indicate when recording is taking place.

Recordings may capture:

• instructor audio and video;
• presentation material;
• participant audio or video where enabled;
• questions and comments;
• screen sharing;
• chat or other session interactions.

If you do not wish to appear or be heard in a recording, you may normally keep your camera and microphone switched off and use other available participation methods.

We may edit recordings before making them available.

This may include removing:

• personal information;
• unrelated conversation;
• technical interruptions;
• sensitive discussions; or
• content that is not useful for educational purposes.

Recordings intended for enrolled learners will not automatically be used as public advertising or promotional content.

Where we wish to use identifiable student contributions, images, testimonials or recordings publicly for marketing or promotional purposes, we may request additional permission where appropriate.

5. Student Projects

Students may create software, research, demonstrations, applications, notebooks or other projects as part of Applied AI School programmes.

We may process project information for:

• assessment;
• instructor feedback;
• course completion;
• demonstrations within the enrolled cohort; and
• educational support.

We will not assume ownership of your independently created project merely because it was produced during a course.

Where we would like to publicly feature an identifiable student’s work on our website, social media, promotional material or student showcase, we may ask for permission separately.

6. Community Participation

Applied AI School may operate optional learning communities using WhatsApp or other third-party communication platforms.

Participation in these communities is optional unless clearly stated otherwise.

Community participation may involve sharing information with other members, including:

• your display name;
• profile image;
• messages;
• questions;
• files;
• projects; and
• other information you choose to post.

You should consider carefully what information you share in community spaces.

Other participants may be able to view information you post.

Our Community Guidelines prohibit misuse, harvesting or unauthorised publication of other members’ personal information.

7. WhatsApp Privacy

Applied AI School may operate WhatsApp Communities or Groups.

When you join a WhatsApp group, your phone number, profile name, profile photograph and other information permitted by your WhatsApp privacy settings may be visible to other members of that group.

Applied AI School cannot prevent another group participant from seeing information that WhatsApp makes available to members of the same group.

You should therefore review your WhatsApp privacy settings before joining.

You are not required to join an optional WhatsApp group in order to retain access to paid learning materials.

Important course materials will be made available through our official learning platform.

WhatsApp itself processes information according to its own privacy policies and terms.

8. How We Use Your Information

We may use personal information to:

• create and manage your account;
• process course registrations;
• process and verify payments;
• enrol you in programmes;
• provide learning materials;
• deliver live classes;
• provide recordings;
• administer assignments and assessments;
• provide instructor feedback;
• track course progress;
• issue certificates;
• provide technical and student support;
• communicate important course information;
• operate learning communities;
• prevent fraud and abuse;
• protect our systems and users;
• investigate security incidents;
• comply with legal and regulatory obligations;
• maintain financial and administrative records;
• understand how our courses are used;
• improve our curriculum and learning experience; and
• send optional marketing communications where permitted.

We will not use personal information for purposes that are incompatible with the reasons for which it was collected without an appropriate legal basis.

9. Legal Bases for Processing

Where laws such as the UK GDPR require us to identify a legal basis for processing personal information, we may rely on one or more of the following.

Performance of a Contract

We process certain information because it is necessary to provide the course or service you purchased.

For example, we need your account and enrolment information to give you access to a course.

Legal Obligations

We may process information where necessary to comply with legal, tax, accounting, regulatory or other obligations.

Legitimate Interests

We may process information where reasonably necessary for legitimate purposes such as:

• operating and improving our learning platform;
• securing our systems;
• preventing fraud;
• understanding course engagement;
• administering our programmes; and
• communicating with existing learners about the service they purchased.

Where we rely on legitimate interests, we consider the impact on your privacy.

Consent

We may rely on consent where appropriate, particularly for optional activities such as certain marketing communications, testimonials or promotional uses of identifiable student material.

Where processing is based on consent, you may withdraw that consent.

Withdrawal does not make processing that occurred before withdrawal unlawful.

10. Course Communications

When you enrol in a course, we may send communications necessary to provide that course.

These may include:

• account information;
• payment confirmations;
• class schedules;
• live-session links;
• reminders;
• timetable changes;
• assignment information;
• feedback;
• security notifications; and
• important service announcements.

These communications are part of delivering the service you requested and are separate from optional marketing communications.

11. Marketing Communications

We may offer you the option to receive information about:

• future courses;
• workshops;
• events;
• community activities;
• educational resources; and
• relevant opportunities.

Where consent is required, you will be given a separate choice about receiving these communications.

You may unsubscribe from marketing communications at any time.

Unsubscribing from marketing will not prevent us from sending essential communications relating to courses you have purchased or your account.

12. Cookies and Similar Technologies

Our website and learning platform may use cookies and similar technologies.

These may be necessary for:

• account login;
• authentication;
• shopping cart functionality;
• checkout;
• security;
• remembering preferences;
• course progress; and
• website operation.

We may also use analytics or other optional technologies to understand how our services are used.

Where required by applicable law, non-essential cookies will be subject to appropriate consent controls.

More information may be provided in a separate Cookie Policy or cookie-management interface.

13. Third-Party Services

Applied AI School relies on third-party technology providers to deliver parts of our service.

Depending on the programme and services you use, these may include providers of:

• website hosting;
• WordPress services and plugins;
• Tutor LMS;
• payment processing;
• email delivery;
• Google Meet;
• Google Workspace or Google Drive;
• GitHub;
• Google Colab;
• cloud computing;
• AI models and APIs;
• video hosting;
• analytics;
• security services; and
• WhatsApp.

These providers may process personal information on our behalf or as independent controllers, depending on the service.

Where appropriate, we take reasonable steps to use reputable providers and configure services with privacy and security in mind.

Third-party services are also governed by their own terms and privacy policies.

14. AI Services and Student Data

Some courses teach learners how to use artificial intelligence services and APIs.

You should not submit personal, confidential, commercially sensitive or legally protected information to third-party AI systems unless you are authorised to do so and understand how the relevant service handles that information.

Applied AI School may provide guidance on responsible AI use, but learners remain responsible for information they independently submit to third-party AI platforms through their own accounts.

Where Applied AI School itself uses AI services to process student information, we will seek to do so consistently with applicable privacy requirements.

15. Data Sharing

We do not sell your personal information.

We may share information where reasonably necessary with:

• service providers operating our technology infrastructure;
• payment processors;
• communication providers;
• instructors or authorised teaching staff;
• professional advisers;
• regulators or public authorities where legally required; and
• other organisations where necessary to establish, exercise or defend legal rights.

Service providers should receive only information reasonably necessary for the services they provide.

16. International Data Transfers

Applied AI School may serve learners in multiple countries and use technology providers operating internationally.

As a result, personal information may be processed or stored outside the country in which you live.

Where applicable data-protection law requires safeguards for international transfers, we will seek to use appropriate mechanisms provided by law.

You should also be aware that third-party platforms you choose to use, such as Google, GitHub, WhatsApp or AI service providers, may process information internationally according to their own privacy practices.

17. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for applicable legal, accounting, security or administrative requirements.

Different categories of information may be retained for different periods.

For example:

Account and course records may be retained while you maintain lifetime access to purchased course content.

Payment and accounting records may be retained for periods required by tax, accounting or other laws.

Course submissions and assessment records may be retained while reasonably necessary to administer your learning history and certificates.

Technical and security logs may be retained for shorter periods unless required for investigation or security purposes.

Marketing information may be retained until you unsubscribe or otherwise withdraw applicable consent, subject to maintaining appropriate suppression records.

Live-session recordings may remain available as part of lifetime course content but may later be edited, replaced or removed.

Where information is no longer reasonably required, we may delete, anonymise or securely dispose of it.

18. Data Security

We take reasonable technical and organisational measures to protect personal information.

Measures may include, where appropriate:

• encrypted connections;
• access controls;
• secure passwords;
• administrator access restrictions;
• software updates;
• backups;
• monitoring;
• security logging; and
• limiting collection of unnecessary information.

However, no internet-based service can guarantee absolute security.

You are also responsible for protecting your own account credentials and devices.

Please contact us promptly if you believe your Applied AI School account has been compromised.

19. Data Minimisation

Applied AI School aims to collect only information reasonably necessary to operate our programmes.

For example, we do not need to collect a learner’s WhatsApp phone number simply because they choose to participate in a WhatsApp group if the platform can manage that relationship directly.

We periodically review the information we collect and may remove unnecessary registration fields.

20. Your Privacy Rights

Depending on where you live and the laws that apply, you may have rights relating to your personal information.

These may include the right to:

• request access to personal information we hold about you;
• request correction of inaccurate information;
• request deletion of information in certain circumstances;
• request restriction of certain processing;
• object to certain processing;
• withdraw consent where processing relies on consent;
• request portability of certain information; and
• complain to an appropriate data-protection authority.

These rights are not absolute and may depend on the circumstances and applicable law.

To exercise a privacy right, contact us using the details provided in this Privacy Policy.

We may need to verify your identity before responding to certain requests.

21. Deleting Your Account

You may contact us to request deletion of your account.

Deleting an account may affect your ability to access courses and materials associated with that account.

Certain information may need to be retained after account deletion where required for:

• legal obligations;
• financial records;
• fraud prevention;
• dispute resolution;
• security; or
• establishing or defending legal rights.

Where possible, information that no longer needs to identify you may instead be anonymised.

22. Learners Under 18

Some Applied AI School programmes may be accessible to learners under the age of 18.

We recognise that children and young people require particular privacy protections.

Where required, we may request involvement or authorisation from a parent or legal guardian before:

• accepting enrolment;
• processing payment;
• enabling certain community features;
• publicly displaying student work; or
• processing information in circumstances requiring parental or guardian involvement.

We encourage learners under 18 not to disclose unnecessary personal information in public or community areas.

Parents and guardians may contact us with questions about how a young learner’s information is processed.

Third-party platforms may impose their own minimum-age requirements, which learners must also follow.

23. Public Student Showcases and Testimonials

Applied AI School may showcase student achievements, projects or testimonials.

We will not assume that enrolling in a course gives us unrestricted permission to use your name, photograph, testimonial, image, voice or identifiable project publicly for marketing.

Where appropriate, we will request permission before publishing identifiable student material for promotional purposes.

Where processing relies on consent, you may withdraw that consent for future use.

Withdrawal may not require us to recall materials already lawfully printed or distributed before withdrawal, but we will take reasonable steps regarding future digital use.

24. Links to Other Websites

Our website or courses may contain links to external websites, repositories, tools or services.

We are not responsible for the privacy practices of websites or services that we do not control.

You should review their privacy information before providing personal information.

25. Changes to This Privacy Policy

We may update this Privacy Policy as Applied AI School grows, introduces new technologies or programmes, or responds to legal or regulatory changes.

The latest version will be published on our website with the date of the most recent update.

Where changes materially affect how existing learners’ personal information is processed, we will take reasonable steps to notify affected users where appropriate.

26. Complaints

If you have concerns about how Applied AI School handles your personal information, please contact us first so that we can investigate and attempt to resolve the issue.

Depending on where you live, you may also have the right to complain to the relevant data-protection regulator.

If Applied AI School is subject to UK data-protection law, this may include the UK’s Information Commissioner’s Office.

If another country’s data-protection laws apply to your circumstances, you may have rights to contact the relevant authority in that jurisdiction.

27. Contact Us

For questions, requests or concerns about privacy or personal information, contact:

Applied AI School

Email: [insert privacy email]

Website: [insert website]

Address: [insert business/contact address where applicable]

Please include sufficient information for us to understand and respond to your request without sending unnecessary sensitive information.

Privacy Summary

We want our approach to privacy to remain straightforward:

We collect information needed to deliver and improve Applied AI School.

We do not sell student personal information.

Essential course communication is separate from optional marketing.

WhatsApp participation is optional and students are informed that group participation may expose their phone number to other members.

Students retain ownership of independently created projects unless otherwise agreed.

Public use of identifiable student projects, testimonials or recordings will normally require additional permission where appropriate.

We aim to collect no more personal information than we reasonably need.

If you have questions about how your information is being used, you can contact us at any time.